JB Medical, StrongBow Strategies bring health care to Native Americans

WIXOM, Mich. – JB Medical and Strongbow Strategies, a Navajo Native American and women-owned company, have formed Strongbow Health, a new partnership aimed at servicing the health care needs of more than 4 million Native Americans in the United States.  

To start, the companies will deliver affordable DME, diabetes and pharmaceutical products and services to the homes of Medicaid recipients in New Mexico and the Mountain West regions. 

"We are creating an ecosystem of care that aligns health care delivery and social innovation,” said Stephen Shaya, M.D., Executive Servant Leader at J&B Medical. “We want to ensure that care delivery is equitable and accessible to all regardless of race, social class, or location. The spirit of this unique partnership to elevate the underserved and underprivileged reminded me of a great Navajo proverb: ‘Good thoughts and good deeds lift your spirit high.’"  

Strongbow Health also aims to secure a closer relationship with Optum and UHC Community and State, enabling the company to provide specialized behavioral health telemedicine for specific populations in their 34 markets.  

"We are delighted to partner with J&B Medical to expand our value proposition in serving rural and tribal communities,” said Clara Pratte, CEO at Strongbow Strategies. “Strongbow's mission of restoring and strengthening indigenous economies while investing in innovation will be a key part of this partnership and model."