Tag: Mariah Griffith
'Innovation' boosts HME retail
March 20, 2015John Andrews
LAS VEGAS - To jumpstart the HME retail market, sometimes all it takes is a new way of thinking. For instance, just making a product easier for customers to buy can dramatically increase sales.That is what Mariah Griffith, vice president of sales and marketing for Vista, Calif.-based BioMedical Life Systems, did with the Rebound Health OTC TENS unit. A winner of the Innovative Retail HME Award at last year's Medtrade Spring show, Griffith simply made the product easier to buy and easier to use.“TENS...