Tag: Prism Media
Telemarketing: It's easy to run afoul of rules
June 19, 2015Theresa Flaherty, Managing Editor
A lawsuit alleging Lincare violated telemarketing laws highlights just how complicated attracting new patients can be.
“As a general rule, DME providers are clueless as far as telemarketing laws,” said Jeff Baird, chairman of the Health Care Group at Brown & Fortunato.
To be sure, there's a lot to keep track of. In addition to Medicare statute and supplier standards, there are also federal and state “Do Not Call” laws and HIPAA marketing restrictions.
Even national...